VISIONARY ENTERPRISES

Aware of new policies to promote durability, and aware of the demands of consumers, the most visionary businesses are developing new products that are easy to repair.

Common Threads Initiative

Yvon Chouinard, Patagonia
United States, 2011

A post-sales assistance policy that calls for a partnership between the company and its clients, to produce and use garments in a more sustainable way. Besides taking responsibility for the repair of factory defects, the company offers to fix damage caused by normal use at a reasonable price, shipping repaired garments back to customers within four weeks. In 2014 the California-based outdoor clothing firm that has become a model of responsible business, launched with i-Fixit the Patagonia Repair Guides, an online manuals containing instructions for the repair of the most popular products.
www.patagonia.com/care&repair
www.patagonia.com/worn-wear