28, Via Ariosto
20145 – Milan, Italy
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FRAGILE is the Milan-based studio of corporate identity and design of Mario Trimarchi and Frida Doveil, which focuses on making the identities of companies visible through different project approaches, from the visual language of communication to the physical presence of architectural and product details, through the design of logos, identity systems, graphic alphabets, packaging, interiors, displays and products.
Founded in 1999 by Mario Trimarchi to give an Italian interpretation to the communication of corporate values, FRAGILE assists companies and institutions in choices of strategic positioning and the definition of concepts of force and future potential, to then be narrated in a unique way thanks to a complete project approach.
The studio’s ability to open up new perspectives of corporate identity is based on the experience of the two partners, accustomed for over thirty years to working on design innovations and ideas. Over the years FRAGILE has designed logos and identity systems (Banca Intesa, Cariparma, Poltrona Frau, Poste Italiane), complete communication systems for excellent exponents of Made in Italy (Alessi, Alias, Artemide Architectural, Ceramica Flaminia, Macef Fiera Milano, Methis, Olivetti, Piazza Sempione),
retail communication projects (Coop Italia, Mövenpick, Trony), installations and/or graphics for major exhibitions (the 10th Venice Architecture Biennale, Fabrica, Rinascimento), publications (Villegiardini) and design products. The work of FRAGILE has received many prizes and honors, including the Red Dot Award (Corporate Identity for Alias, graphic design for the Venice Biennale), the Good Design Award (Packaging for Bioetyc and Visual Communication for Alessi), and nominations for the Compasso d’Oro ADI (Corporate Identity for Banca Intesa and Poste Italiane, Packaging Design for Olivetti). In 2015 the project for the Communication and Interior Design System for Coop Italia received the Honorable Mention Compasso d’Oro International “Design for Food and Nutrition”. Since 2016 Mario Trimarchi e Frida Doveil have been Design Advisor for Korea Craft & Design Foundation. FRAGILE believes in the concept of corporate identity care, meaning to design coherent systems in progress that can adapt, over time, to technological, economic and lifestyle changes. FRAGILE believes in corporate biodiversity, that means the use of design to narrate a world made of differences, even within the most homogeneous markets. FRAGILE believes in design ethics, which means to communicate real values and qualities, to construct responsible, long-term relationships between companies and their counterparts, i.e. all of us.
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Frida Doveil, born in Turin, lives and works in Milan. An architect and designer, since 1984 she has been active in design and research in the field of materials and environmental sustainability, concentrating from the outset on activates of education, awareness and cultural promotion, through lectures, seminars and design courses in Italy and abroad.
In the 1990s she was in charge of the “Design of materials and soft qualities of the constructed environment” area of the design Research Center of Domus Academy. There, she has designed for Abet Laminati, Ceramiche Brunelleschi, Lorica, Fratelli Guzzini and 3M, among others.
An author of texts on the role of new materials in the development of design culture, she has made a specific contribution to recognition of the Italian approach to the theme of innovation. She has curated thematic exhibitions on these issues, and has helped to promote dialogue between the technical and design worlds, collaborating with associations of manufacturers of raw materials and institutions, to develop new opportunities for interaction between these two worlds. In parallel, she has operated as a journalist and contributor to Italian and foreign magazines on themes related to product innovation, while contributing as an author to publications on Italian design. She was part of the Observatory of the ADI Design Index (from 1998 to 2000), and has been a juror in design competitions in Italy and abroad.
Since 2004 she has been a partner of FRAGILE, developing a particular focus on projects of environmental sustainability, the design of materials, interior architecture, exhibitions and displays, as well as working on projects of graphic design and corporate identity.
Her projects of environmental decoration for the laminated ceramics of Methis have received the Design Plus prize at Material Vision 2005, with the design Le Trame, and the EIMU2006 Wellness@Work prize in the new products category, with the decorations Mikado, Le Foglie and Dots.
In 2013 she launched the research project “R-RIPARABILE?” on repairability and durability as new frontiers of responsible quality.
Since 2016 she has been Design Advisor for Korea Craft & Design Foundation.
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