VISIONARY ENTERPRISES

Aware of new policies to promote durability, and aware of the demands of consumers, not only the most visionary businesses, but also self-produced design, are developing new products that are easy to repair.

Repair If You Care

Marco Bramani, Vibram
Italy, 2020

Resoling shoes rather than replacing them is an old tradition all over the world. But for sports shoes, repair is not widespread. Repair If You Care is the campaign launched by Vibram, world leader in the production of high-performance rubber soles, to enhancing the sensitivity of final users, increasing their awareness regarding the best way of using – and in this case, re-using – their footwear as well as their interest in the world of artisanal footwear for outdoor, leisure and work. The visual of the campaign was designed by Drogheria Studio of Milan.
www.vibram.com